There’s no doubt that social media significantly changed the world – especially in the way we communicate as individuals and as a society. Recently, Facebook grew to over a billion users. Millions of people use sites such as Linkedin, Foursquare, Pinterest and Twitter and Yelp on a daily basis.
While consumers have gotten the hang of social media, businesses are still working out the kinks. Until recently, big corporations didn’t really know how to utilize social media. I worked in the social media space for two years and saw this first-hand.
But things are changing.
“I think we are a million miles from where we were a year ago,” says Richard Brasser, CEO of Charlotte social media firm The Targeted Group, when I ask him if companies are starting to figure social media out. “We’re seeing – at bigger companies – very specific approaches, where maybe a year, year and a half ago, we were going in and really doing a lot of education about what were some very sophisticated ways to create social infrastructure, social strategy, social analytics.”
Brasser tells me that companies are doing more than just blogging or having a Facebook or Twitter account. Now, firms are using very advanced and specific ways to integrate social data into their entire approach. Continue Reading →